What is Digital Marketing?

Digital marketing refers to a tool for carrying out product marketing online. Digital marketing or online marketing as it is popularly known as a tool to carry on selling our product online. Some of the tools in the category of digital marketing are Search Engine Optimization (SEO), social media marketing and direct email marketing. They have become very common in the online world.

Media plays a significant role by providing a more extensive access to customer data. Other forms of digital marketing include Mobile apps, text messaging, digital television, digital billboards, email, social media, and websites. These modes enhance the visibility of a business to its customers.

Digital marketing is an umbrella name for all the online marketing efforts. Businesses use digital channels such as social media, Google search, websites and emails to connect to customers.

Below are some of the forms of digital marketing.

Search Engine Optimization (SEO)

This is a process that includes optimizing your site to rank higher in the search results of the search engine's pages. This increases the amount of traffic that your website gets. See the best information about Marketing Freelancer.

Social Media Marketing

This is the act of promoting your content or brand on social media channels. This increases your product's brand awareness, creates more traffic on your product, and most importantly promotes to your business.

Pay-Per-Click (PPC)

This is a method of creating traffic to your website by paying a publisher each time your advertisement is clicked. Google AdWords is one of the most common PPC types.

Affiliate Marketing

This is a performance-based advertising. You get the commission for promoting somebody else's products or services on your online site.

Native Advertising
Native advertising refers to adverts which are mainly content-led and featured on a platform together with other, non-paid content. An excellent example of this is Buzz
Feed sponsored posts. A lot of people also consider social media advertising as 'native' for instance, Instagram and Facebook advertising. Get ready to learn about Online Marketing Consultant.

Marketing Automation
This refers to software which has a sole aim of automating marketing tasks. Many marketing departments automate tasks such as social media, emails, as well as other activities of the website.

Email Marketing

Organizations use email marketing to communicate with their clients. Email is often used to promote events, contents, and discounts, and directing people towards a website.

Online PR

This involves covering digital blogs, publications, and other websites that are content based. It has many features of the traditional PR only that it is now in the digital space.